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How to cut your exhibition costs and look great - every time!

Posted by Celeste Powell on Jun 1, 2016 11:15:18 AM
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Do you rely on trade shows and exhibitions to promote your business and sell your products or services?

If you do, you may find the costs involved eat up as much as 20% of your annual marketing budget.

That’s a big investment for any size of organisation, and there’s a risk you won’t get a decent return if you don’t get your promotion right.

So wouldn’t it be great if there was a proven way to cut those costs and look even better on the day?


Your stand fitout could be wasting you time and money

A large chunk of show budget is typically spent on over-engineered, custom-built stands that need an army of sub-contractors to design, construct, deliver and install.

And yet these costly stands are torn down after just a few days and usually end up at the tip, or relocated at considerable expense.

It’s a wasteful exercise — not only in terms of money, but because of its impact on the environment.



New technology has the answer


Now there’s a more effective way to use your promotional dollar and get even better results.

Gone are the days where ‘portable’ meant putting up with poor quality pop-ups that didn’t come anywhere near presenting the professional image you demand for your brand.

The amazing progress in digital printing technology in recent years, particularly in textile or ‘soft-signage’ production, has created an abundance of much-improved, re-configurable and cost-effective portable display alternatives for trade show exhibitors.


Great looks don’t need to cost the earth

The emergence of photo-quality, digitally-printed, fabric graphics and hardware as an alternative to rigid panel displays is certainly a game-changer for exhibitors planning and designing stands.

Computer-Aided Design (CAD) and 3D rendering software allows the creation of stunning, customised, portable, build-it-yourself stands to rival traditional permanent displays. And, incredibly, at only a fraction of the production time and cost.



Why use the new portable fabric displays?

Smart companies are already flocking to the new portable, tensioned-fabric systems instead of the traditional rigid panel displays.

It’s easy to see why:

  • Their lightweight and compact design brings you immediate logistical cost-savings:
    • It takes much less time to install and dismantle
    • You typically need only one or two people to operate
    • No tools or trade qualifications required!
  • Their aesthetic appeal and durable fabric graphics keeps your displays in tip top shape and looking glorious. No more worrying about your materials arriving on site looking like they’ve fallen off the back of the truck!
  • Their clever engineering design means you can attach screens, shelves, lightboxes and other accessories to the face of the display, giving the old ‘shell scheme’ walls a real run for their money.

Undoubtedly though, the most compelling feature of a portable, tensioned-fabric expo stand is its ability to be reconfigured to suit multiple dimensions with minimal effort.



Think of it as a Meccano set for trade shows! You could take a seamless six-meter backdrop wall and turn it into an attractive, three by three-meter corner unit at no additional cost.

This feature is found in only a handful of portable display systems on the market so be sure to check your options out thoroughly before buying. While it does add a little to the cost, the extended use this type of versatility offers is well worth it.


Not all portable displays are equal

A word of caution when you’re looking to buy a new portable display.

While 3D rendered images and elaborate graphics may present well on your computer screen, the maxim of ‘try-before-you-buy’ is highly advisable. Not all systems are created equal.

Check with your preferred supplier whether a rental option exists or set aside the time for a live demo before purchasing on price alone.

We’re the Australian distributor for the popular Triga display systems and we offer a full exhibition design service. We’d be more than happy to show you how good they can make you look so do give us a call on 1800-241-066.

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